Joel Griffin at burning man 2013 creative media services videography production

It all started in 1997 when I joined the Mt. Diablo High School Digital Safari Academy, a pilot digital media program of 60 students within the school. There I was introduced to the world of multimedia and graphic design via Photoshop and Illustrator. I was hooked! From then on I was in the computer lab every lunch break and after school working on projects and experimenting with what I could create. This new passion lead me to enroll at CSU East Bay with a major in graphic design.

During college I was a creative junkie, networking my way into design studios and digital training facilities through out the San Fransisco East Bay. I collaborated with local artists and fellow designers aspiring to carve a name for myself as a digital artist/designer. The more time passed, however, I noticed a trend; the tools professionals used to create their works were constantly changing. New features, interface updates, changes in workflow- professionals had to adapt all the time. Constant learning was a part of the job. So I decided to get ahead of the curve by becoming an expert in the features and execution of creative applications, by becoming a software trainer.

I began participating in software beta programs, providing detailed feedback to developers about my experience with their products and gaining valuable insight to trends and patterns of the industry. I became obsessed with all kinds of creative software and the learning curve of the creative individuals who used such apps. I continued to attend every software course I had time for, whether I was enrolled in the class or not. I paid close attention to the questions people had and the methods each instructor used. By the time I completed my BFA degree I was substitue teaching many of the classes I had attended as a freshman.

After college I began instructing digital design privately and for businesses such as BAVC and Pixar University. In 2007 I was hired by Apple as a software trainer where I spent the next nine years becoming an expert in the OSX and iOS platforms. Some of my favorite moments included hosting the youth workshops such as Apple Field Trip, Apple Camp, and Hour of Code.

In 2016 a number of collegues began their own personal businesses and asked for my assistance in one way or another. As requests for services grew, so did my range. A simple project to redesign a business logo often evlolved to a brand identity venture including promotional videography, web design, and so on. I was not just a designer or a trainer, I was a digital media producer and consultant. I then established Joel Griffin Creative as a platform to expand my partnerships and showcase the media from my collaborations and personal ventures.

Check out my latest collaboration, Reflections on Leadership with Leland Thompson.

recent Work

Dark White photo series

I had the opportunity to work with photographer Bryon Malik as I captured one of his shoots for the upcoming photo series Dark White. Shot on location at Bryon Malik Studios in Oakland CA.


leland thopmson coaching & consulting corpoate training reflections on leadership

reflections on leadership

I interview leadership coach and corporate consultant Leland Thompson for an informal Q&A on career, self, and the journey of leadership. New videos are uploaded weekly to his Youtube channel and public website.


Upcoming Leadership Workshop 2017

Join a special guest line up of corporate coaches, pro athletes, and other professional experts as they discuss their road to success and what they have learned along the way. Registration dates TBA.


My recent project, Reflections on Leadership, exercised a multitude of disciplines. It is a great example of how an idea and a recording session can blossom into a multi-platform media campaign. Here is a list of the services applied at each stage of production.

  • Pre-production - studio & equipment reservation, wardrobe selection, scheduling, storyboarding.
  • Production - lighting & gaffing, directing talent, interviewing, camera operation.
  • Post-production - optimize & catalogue footage, digital video editing, color balancing, audio enhancement, graphics & animation.
  • Additional services - distribution strategy, web site development, domain registration, overall project managment.

Your needs may be different, however. Contact me to see how we can best work together.




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